Please explain these in your own words in the view of international or National Marketing Management… (a) Negative Publicity (b) Strategic Alliance (c) Counter Trade (d) General Agreement on Trade and Services (GATS) (e) EPRG Orientation (f) Transfer Pricing (g) Stratified Sampling (h) Advantages of Branding (i) Telemarketing (j) e-commerce (k) counter Trade (l) Counter Trade (m) Merger of Acquisition (n) Franchising as a tool for overseas market entry (o) International Product Life cycle (p) Importance of Research in International Marketing

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